Resources
Restaurant Marketing Resources
No-fluff, operator-first guides on filling the house, from a former New York City chef who has lived your floor.
Marketing & Promotions
Restaurant Gift Cards: How to Sell More of Them
Restaurant gift cards look like free money until they get redeemed. Here's how to sell more of them, what to charge, and what they really cost you.
SEO & Local Search
Restaurant Review Management That Takes 20 Minutes a Week
Restaurant review management doesn't need to eat your week. Here's what to monitor, which reviews to answer, and what your bad ones are really telling you.
SEO & Local Search
How to Optimize Google Business Profile for Restaurants
Your Google Business Profile for restaurants is what puts you on the map for nearby diners. Optimize every part, from menu and photos to reviews.
SEO & Local Search
How to Ask Customers for Reviews
How to ask customers for reviews without feeling pushy: when to ask, who should ask, and five word-for-word scripts your servers can steal for tonight's shift.
Email & Loyalty
How to Start a Restaurant Loyalty Program (Without an App)
You don't need pricey software to reward regulars. Start a restaurant loyalty program with a punch card, a free email tool, and perks that fit your spot.
Branding & Menus
Restaurant Color Schemes That Fill Seats
Restaurant color schemes do more than look pretty: how to pick a palette by your crowd and cuisine, and why your fonts, room, menu, and staff must all match it.
Social Media
Does Restaurant Influencer Marketing Actually Fill Tables?
Does restaurant influencer marketing actually fill tables? A chef-turned-marketer's honest take on when food influencers work and when to skip them.
Branding & Menus
Restaurant Branding Ideas That Make You Unforgettable
Restaurant branding ideas that go beyond the logo: build a brand from your crowd, cuisine, colors, and fonts so guests never forget your restaurant.
Marketing & Promotions
Are Restaurant Facebook Ads Worth It?
Are restaurant Facebook ads worth it? A former NYC chef breaks down what they really cost, when paid ads fill tables, and how to run them without wasting money.
Marketing & Promotions
Restaurant Super Bowl Specials That Pack the House
Restaurant Super Bowl specials that pack the house: game-day offers, packages, and promotion ideas that fill seats and lift checks, from a former NYC chef.
SEO & Local Search
Can You Remove Google Reviews? A Restaurant Guide
Can you remove Google reviews? Honest answer for restaurants: real negative reviews can’t be deleted, but policy-violating ones can be flagged. Free checklist.
Social Media
Pro Food Photography Tips for Restaurant Owners
Pro food photography tips for restaurant owners: lighting, angles, props, styling, and phone-camera tricks to make your dishes look as good as they taste.
Marketing & Promotions
How to Attract More Customers to Your Restaurant (12 Ideas)
How to attract more customers to your restaurant: 12 practical ways to get new diners through the door, from a former NYC chef who has worked the floor.
SEO & Local Search
How to Get More Google Reviews for Your Restaurant
How to get more Google reviews for your restaurant the honest way: simple ask scripts, a one-tap review link, QR codes, and a free toolkit. No gating or buying.
Marketing & Promotions
How to Increase Restaurant Sales (Without More Diners)
How to increase restaurant sales without more foot traffic: raise check averages, bring regulars back, and fill slow nights, from a former NYC chef.
Websites & Ordering
How to Make a Restaurant Website (Without the Headache)
How to make a restaurant website without the headache: the four jobs your site must do, the DIY-vs-hire decision, and a step-by-step launch checklist.
Marketing & Promotions
How to Market a Restaurant: Every Channel That Works
How to market a restaurant: a plain-English guide to every channel that actually works, local SEO, social, email, your website, from a former chef.
Branding & Menus
How to Price a Menu So You Actually Make Money
How to price a menu so you actually make money: a former chef's plain-English method for food cost, margins, and pricing dishes without scaring diners off.
SEO & Local Search
How to Respond to Google Reviews for Your Restaurant
How to respond to Google reviews for your restaurant, the calm and human way, with example replies to 5-, 3-, and 1-star reviews and free response templates.
Social Media
Food Photos 101: How to Take Food Photos Like a Pro
How to take food photos like a pro using just your phone: a beginner's step-by-step guide to shooting crave-worthy plates that win clicks and fill tables.
Branding & Menus
Menu Design Ideas That Make Diners Order More
Menu design ideas that make diners order more: layout, descriptions, and pricing tricks a former chef uses to turn your menu into your best salesperson.
Websites & Ordering
QR Code Menu for Restaurants: The Right Way to Do It
A QR code menu for restaurants done right: when it helps, when it hurts diners, and how to build one that’s fast, easy, and not a clunky PDF download.
Email & Loyalty
Restaurant Customer Retention: How to Make More Regulars
Restaurant customer retention that works: how to turn first-time diners into regulars with experience, contact capture, email, and loyalty done right.
Email & Loyalty
15 Restaurant Email Marketing Ideas Worth Sending
15 restaurant email marketing ideas worth sending: welcome emails, win-backs, birthday offers, slow-night promos, and more, with subject-line examples.
Email & Loyalty
Restaurant Email Marketing: How to Fill Slow Nights
Restaurant email marketing made simple: how to build a list, the campaigns that bring diners back on slow nights, and how to start, from a former NYC chef.
Social Media
Restaurant Instagram Marketing: A Beginner's Guide
Restaurant Instagram marketing for beginners: a no-fluff guide to setting up your profile, posting the right things, and turning followers into filled tables.
Branding & Menus
Restaurant Logo Ideas That Don’t Look Cheap
Restaurant logo ideas that look professional, not cheap: the logo styles that work, what makes one look amateur, and how to get a good one on any budget.
Marketing & Promotions
Restaurant Marketing Plan: A Simple One-Page Framework
A restaurant marketing plan you can build in an afternoon: a simple one-page framework to find your diners, pick your channels, and fill more seats.
Branding & Menus
Restaurant Name Ideas (and How to Pick the Right One)
Restaurant name ideas and how to pick the right one for your concept: naming approaches, real examples, and the gut-checks to run before you commit.
Websites & Ordering
Restaurant Self Ordering Kiosk: Is It Worth It?
Is a restaurant self ordering kiosk worth it? An honest look at check sizes, labor, throughput, and which concepts they fit, from a former NYC chef.
SEO & Local Search
Restaurant SEO 101: Get Found on Google (Free Checklist)
Restaurant SEO made simple: how to get your restaurant found on Google with local search, your Business Profile, and reviews. Free checklist, no email needed.
Social Media
Restaurant Social Media Post Ideas That Fill Tables
Restaurant social media post ideas that fill tables: 20+ ready-to-steal posts, content themes, and real examples to turn followers into regular guests.
Websites & Ordering
Restaurant Website Examples: What the Best Ones Get Right
Restaurant website examples broken down by type: what the best ones get right, the elements they share, and how to apply it to your own site. No fluff.