Resources
Restaurant Branding & Menu Guides
Logos, naming, menu design, and brand identity that make you unforgettable.
Branding & Menus
Restaurant Color Schemes That Fill Seats
Restaurant color schemes do more than look pretty: how to pick a palette by your crowd and cuisine, and why your fonts, room, menu, and staff must all match it.
Branding & Menus
Restaurant Branding Ideas That Make You Unforgettable
Restaurant branding ideas that go beyond the logo: build a brand from your crowd, cuisine, colors, and fonts so guests never forget your restaurant.
Branding & Menus
How to Price a Menu So You Actually Make Money
How to price a menu so you actually make money: a former chef's plain-English method for food cost, margins, and pricing dishes without scaring diners off.
Branding & Menus
Menu Design Ideas That Make Diners Order More
Menu design ideas that make diners order more: layout, descriptions, and pricing tricks a former chef uses to turn your menu into your best salesperson.
Branding & Menus
Restaurant Logo Ideas That Don’t Look Cheap
Restaurant logo ideas that look professional, not cheap: the logo styles that work, what makes one look amateur, and how to get a good one on any budget.
Branding & Menus
Restaurant Name Ideas (and How to Pick the Right One)
Restaurant name ideas and how to pick the right one for your concept: naming approaches, real examples, and the gut-checks to run before you commit.