Resources
Restaurant Marketing & Promotion Guides
Promotions, events, seasonal ideas, and the strategy that fills slow nights.
Marketing & Promotions
Restaurant Gift Cards: How to Sell More of Them
Restaurant gift cards look like free money until they get redeemed. Here's how to sell more of them, what to charge, and what they really cost you.
Marketing & Promotions
Are Restaurant Facebook Ads Worth It?
Are restaurant Facebook ads worth it? A former NYC chef breaks down what they really cost, when paid ads fill tables, and how to run them without wasting money.
Marketing & Promotions
Restaurant Super Bowl Specials That Pack the House
Restaurant Super Bowl specials that pack the house: game-day offers, packages, and promotion ideas that fill seats and lift checks, from a former NYC chef.
Marketing & Promotions
How to Attract More Customers to Your Restaurant (12 Ideas)
How to attract more customers to your restaurant: 12 practical ways to get new diners through the door, from a former NYC chef who has worked the floor.
Marketing & Promotions
How to Increase Restaurant Sales (Without More Diners)
How to increase restaurant sales without more foot traffic: raise check averages, bring regulars back, and fill slow nights, from a former NYC chef.
Marketing & Promotions
How to Market a Restaurant: Every Channel That Works
How to market a restaurant: a plain-English guide to every channel that actually works, local SEO, social, email, your website, from a former chef.
Marketing & Promotions
Restaurant Marketing Plan: A Simple One-Page Framework
A restaurant marketing plan you can build in an afternoon: a simple one-page framework to find your diners, pick your channels, and fill more seats.